Until menaopause, a woman's hair roots are protected based on high levels of female hormones (estrogen). After menopause, these hormone levels will decline and the impact of male hormones will increase. In consequence the hair will grow thinner, fall out prematurely and the scalp will become visible.
The caffeine in this shampoo prevents the hormone-induced exhaustion of hair production. During hair washing, the active ingredient penetrates all the way into the hair follicle (detectable after 120 seconds residence time). This shampoo intentionally contains weakly dosed hair conditioning agents to ensure that your hair style retains its volume.